Honda has yet again been recognized in Kelley Blue Book’s 2016 Brand Image Study*, which is based on data received from new-car shoppers compiled by Brand Watch, a brand and model perception study. This is the fifth year that Honda has received this award, chosen by non-luxury car consumers.
“Our Kelley Blue Book expert vehicle reviewers consistently praise Hondas for their overall excellence and strong value story, so it is not surprising that car shoppers feel the same way, naming Honda as Kelley Blue Book’s Best Value Brand again this year,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “Based on the brand’s legendary quality and reliability, Honda previously won that title in 2015, as well as 2011 – 2013.”
* 2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
“Honda Named ‘Best Value Brand’ for Fifth Time in KBB.com’s 2016 Brand Image Awards.” Honda Newsroom. N.p., n.d. Web. 24 Mar. 2016. <http://www.hondanews.com/releases/honda-named-best-value-brand-for-fifth-time-in-kbb-com-s-2016-brand-image-awards>.
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