The Honda Division’s sales were up 14.9 percent from February 2015 after selling 106,212 vehicles last month and setting a new February record for the brand. Many Honda vehicle segments also had an impressive month. Honda truck set a February record of their own, totaling 48,495. Honda cars also sold an astounding 57,267 vehicles.
The 2016 Honda Civic was the brand’s best-selling model during February, selling a record 27,707 vehicles, resulting in an increase of 31.7 percent. The Accord helped Honda’s success, up 19.3 percent after selling 25,785 vehicles. The CR-V set a February record with 25,250 vehicles, rising 13.2 percent.
“Led by the all-new Civic, Honda cars are defying industry trends, even as our light truck models are red hot this winter,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “With more versions of the Civic yet to go on sale and an all-new Ridgeline on the way, Honda is primed for an incredibly strong start to the year.”
“American Honda Sets New February Record; New Civic and Honda Division Lead with Second Consecutive Monthly Records.” Honda Newsroom. N.p., n.d. Web. 02 Mar. 2016. <http://www.hondanews.com/releases/american-honda-sets-new-february-record-new-civic-and-honda-division-lead-with-second-consecutive-monthly-records>.Civic Helps Honda Set February Record
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