Honda’s “Greatness is Within Reach” is a national campaign that shows how Honda vehicles are helping hardworking people achieve their dreams. Recently, Honda has released a new television campaign that will share the stories of three different people who are striving for success in their lives and careers. They focus in on coffee shop owner, Jesse Diaz, ballerina Karina Gonzalez, and executive chef Rick Lopez and show how their motivation, passion, and commitment are synonymous with the Honda brand’s philosophy.
“I started with $2,000 and a dream. Stay driven, stay motivated, stay happy, stay positive and surround yourself with the best people in the world,” says 33-year-old Diaz, who owns Dark Matter Coffee in Chicago. “We can teach people our trade; we can’t teach passion. If you want something in life, just go for it and don’t stop.”
“From the beginning I really knew this was my passion, and that I needed to do my best every time,” says 29-year-old Gonzalez who is a native Venezuelan principal ballerina of the Houston Ballet. “I think my best advice, especially for younger students, is to really believe in yourself. You can never be perfect but you can be excellent. Whatever you want in life, don’t be afraid to go for your dreams.”
34-year-old Lopez, executive chef at La Condesa, says “Always give your best because nobody can take that away from you,’ that’s what I feel. It’s not mentioned in the commercial but my first car was a Honda – and my wife has been driving one for quite a while. I have a very strong connection to this brand.”
“Honda’s “Greatness Is Within Reach” TV Campaign Tells Three Great Stories.” Honda Newsroom. N.p., n.d. Web. 11 Mar. 2016. <http://www.hondanews.com/releases/honda-s-greatness-is-within-reach-tv-campaign-tells-three-great-stories>.
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