We all know that music can evoke strong emotional responses. Whether a song makes you want to dance, cry, or sing along, we can all connect with it. Honda is tapping into that general love of music in its new ad series, “Now Is The Moment.” In this series, several potential buyers experience “love at first sight” and hear tunes that everyone can recognize when they set eyes on different Honda models.
“This eye-catching campaign celebrates that moment when a buyer falls for a new Honda, and the Honda brand begins an enduring connection with the customer,” said Susie Rossick, Assistant Vice President of Marketing at American Honda Motor Co., Inc. “Ultimately, our goal is to break through the car sales-event clutter and remind people that summer is the best time to get a great deal on a Honda.”
Check out two of our favorites below and the rest on the official Honda YouTube page.
“Honda Summer Sales Campaign Celebrates American Pop Music and the Moment You Lock Eyes with the Perfect New Honda.” Honda Newsroom. Honda, 18 July 2016. Web. 26 July 2016.
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